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![]() ![]() The arrival of German typographer Jan Tschichold in the 1950s and Italian art director Germano Facetti in the 1960s defined the innovations of these decades. ![]() And they were always ahead of the game, always hiring the best people." "It marked a change in perception, that design wasn't just for monied people any more. "Penguin stood for a democratisation of design," says Phil Baines, professor of typography at Central Saint Martins and author of Penguin by Design. ![]() This rigorous application of colour and geometry, as well as that wonky penguin, hastily drawn from life at London Zoo by the office junior, put design right at the centre of the brand from the very beginning. ![]()
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